Results: The Computer Bowl

Assets: The Computer Bowl, a project of The Computer Museum, generated substantial revenue and visibility for the organization by enticing technology luminaries to compete in a “College Bowl” competition that pitted East Coast execs versus their West Coast competitors.

Initiative: Expand sponsorship opportunities at the live event, on the set, in questions, online, and at related events while offering additional types and volumes of exposure to sponsors.

Results: The Computer Bowl generated 30% more revenue and attendance, as well as greater gains in media exposure through a more aggressive PR and print campaigns along with first-ever online advertising.

Media Coverage: The New York Times   In Contest of Tech Trivia, the West Beats the East, April 30, 1998

Wired Magazine, “How the West Won Another Computer Bowl,” April 27, 1998