Results: Liberty Science Center

Assets:  Liberty Science Center, in its first year of operations, was on pace to host more than one million visitors.  A compelling exhibit on 3D vision routinely had long lines waiting for the small theater experience.

Initiative: Create the 3D Theater experience in an underutilized 300-seat theater, requiring an additional $60,000 investment in program and technology. The 3D Theater became a timed ticketed event with an additional cost of $1.50 per attendee.

Results: More than half the attendees, including many school groups, bought 3D Theater tickets, generating approximately $900,000 a year while also reducing lines and crowds in the exhibit halls.